Auto trends

July 15th, 2010  |  Published in Auto Insurance

Fads come and go, sometimes on a whim, other times because of outside forces. Here at the halfway point of the new millenniums first decade, car culture has sure taken some interesting turns.

Those of you who innocently took a test drive of a plain-Jane Nissan Altima when it was new in 2002, floored it, and nearly sprained your necks upon discovery of 240 horsepower, may have suspected that the standards of speed had risen a tad since the 90s. Turns out that was only the beginning. Nowadays, the Volkswagen Passat raised that same family car bar to an excessive 280 horsepower. We have little 30,000 Mitsubishis that can leave Camaros for dead. The 500-horsepower Dodge Viper suddenly seems ordinary, and the once-acclaimed Acura NSX is a joke. Whether or not youre a speed freak, there are two trickle-down benefits: the minimum standard of horsepower has risen from 55 (Geo Metro) to 103, and very few cars in any segment are truly underpowered anymore. Not a bad development.

Cars just wont stop growing. Every redesign has to be bigger than the last one; the new Toyota RAV4 is 14 inches longer than the last, and current Civics now dwarf Accords of years past. Its an inevitable force of marketing; no one wants to pay the same money for less car, right? Bigger also means heavier; our cars pack more pounds than ever.

And theres no rule that contradictory trends cant coexist. Apparently Americans expect their cars to compete with the speed of sound while also using less gas than their walking shoes. The Toyota Prius hybrid heads into its third year with unsatisfied demand, a long line, and a price premium. All this despite an ample supply of the perfectly serviceable Corolla at the same dealers. No automaker wants to be caught with their pants down, and all are rushing to market with a hybrid, even if it means using systems developed by competitors (Nissans Altima will use Toyota hardware).

We seem to want our cars with more stuff and more personality. The 90s banality in our styling is gone, even on the most banal cars like the Accord and Camry. And notice how almost every car has power windows and locks standard, and how even the Kia Rio comes with six airbags and a powerful stereo. Is it any wonder that the average car now costs 28,000?

Speaking of cars, we may be moving toward the day when that word will again apply as a general term. SUVs are suddenly for the foolish. They always have been, but now everyone seems to know it, too. Fords Explorer and Expedition are going down the drain, and the Excursion has already expired. The bigger the SUV, the bigger the sales drop. Little cars are selling better than ever, even old-timers like the Sentra and Neon.

Lastly, were going foreign, and fast. The Big Threes market share was 60% at the early part of this decade; that will stand at or below 50% by the end of it. This is hardly a new trend, but its recent acceleration is alarming. One thing for sure is that in terms of the players, the market has matured. Only two major automakers set up American bases in the 90s (Kia and Daewoo), and the 2000s have brought none.

Cars cant get bigger or faster forever, yet no one can stand still. Hybrids are hot, but the long-term experiences remain to be seen. What will become of all this automotive craziness? Check back in ten years.

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9 Japanese Automakers

April 15th, 2010  |  Published in Auto Insurance

Japanese built and designed cars have flooded the North American market for over forty years now. Over time, many nameplates have come and gone, but Japanese cars continue to gain market share and acceptance with a growing number of motorists attracted to their high quality and durability. There are nine Japanese automobile manufacturing companies in existence. Can you name them? Lets take a look at the list:

Toyota The second largest automaker in the world is Toyota, maker of the Camry, the Corolla, and a host of SUVs, trucks, passenger cars, and a van. Toyotas Lexus division produces luxury cars, while its Scion division manufactures youth oriented vehicles.

Honda The Accord and the Civic are Hondas two most well known models, followed by the Odyssey minivan, the Ridgeline truck, the Element, and several other passenger vehicles. Acura is the name given to Hondas luxury car division.

Nissan Drive a Datsun and then decide. Up until the early 1980s, Nissans North American nameplate was Datsun, but was switched to Nissan to give it a more global name. The Sentra, Maxima, and Pathfinder are amongst the divisions best selling vehicles. Infiniti is Nissans luxury car division. Renault Motors of France owns a controlling interest in Nissan.

Mitsubishi Originally imported exclusively by Chrysler, Mitsubishi began to sell cars under its own name in the 1980s. Top selling models include the Lancer, the Eclipse, and the Montero. DaimlerChrysler owns a chunk of the company.

Mazda The Tribute, Miata, and the 6 are some of the most well known Mazda models. The Mazda 6s platform also powers several Ford Motor Company cars including the Mercury Milan. Ford owns an important stake in the company.

Subaru Think all wheel drive and you may just think Subaru. The Forester, Outback, and Legacy are all top selling Subaru models. Fuji Heavy Industries [FHI] owns Subaru; General Motors has a 20 percent stake in FHI.

Suzuki 20% owned by General Motors, Suzuki is as noted for producing cars as it is for manufacturing motorcycles. The Grand Vitara is one of its most noted models.

Isuzu Did someone say General Motors? Again, GM owns a stake in Isuzu. At one time Isuzu imported cars to the US, but those days are over. Currently, Isuzu has a miniscule presence and the two vehicles they do sell the Ascender SUV and I Series pick ups are simply rebadged GMC vehicles.

Daihatsu The Charade and Rocky were two models introduced by Daihatsu when the car company started selling vehicles in North America in 1988; four years later its North American operations were closed. In 1999, Toyota assumed controlling interest over the company.

So, there you have it: there are nine Japanese automakers, two of which are still independent. Much like the American market further consolidation is likely with nameplates disappearing entirely just like the Packard, Hudson, Oldsmobile, Plymouth, and a host of other North American nameplates have driven off into the history books.

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